YEO! Your Eyes Only
SCF #29 Activation Award End-User Application $50,000 View in SCF
YEO! is a web3 social messenger built on the Stellar Blockchain empowering creators to enhance engagement with their communities 
Team

DJ

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Team bio

Team bio

I am Derek Jones a cryptocurrency early adopter (2013) and executive with 7 years experience building and managing blockchain products. 

Linkedin : https://www.linkedin.com/in/unitedcoin/

Technical Architecture Doc

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Project URL

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Code URL

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Pitch Deck URL

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Project Categories

Project Type [If End-User Applications]

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Requested Budget in USD ($)

50000

Total Expected Roadmap

Overall Vision: Empower creators and users to engage their communities using the YEO! platform to access enhanced features on their favorite sites with a minimal and user-friendly interactive application 

Total Estimated Development Cost: $300,000 USD in XLM (6-9 months)

Roadmap Phases:

Phase 1: SCF Activation Award (2 Months - $50,000 USD in XLM):

Initial phase focuses on the completion and launch of the core web application. This Is foundational to the project roadmap and a necessary step for overall success. Stellar community validation and creator engagement provides the feedback to attract additional users and investors. 

Phase 2: Advanced Features and Platform User Feedback (2 Months - $50,000 USD in XLM):

Secondary phase is focus on implementing enhanced features to increase creator and user conversion

Advanced Features: 

Enhanced passcode features to increase security

Multimedia private messaging 

Connect pictures and videos to messages

Referral code integration to incentivize creator community conversion

Connect existing social media accounts to YEO! profile 

Add additional accounts for verification and protection

Invite via contact and follower lists

Send payments to any email or phone number

Allow users to create games that can be played by users 

Storage for files and media

Add multiple social media accounts and web pages to single creator profile

Show follower interaction on profile page 

Import followers, posts and data from other social media sites

Mobile Application development to increase access for non-desktop users

Platform review on Stellar Discord to make enhancements based on user feedback

Phase 3: Beta Testing & Community Conversion (3 Months - $100,000 USD in XLM):

Beta Testing: Open beta testing for creators and followers with rewards and incentives for users that embrace the YEO! platform. Initial feedback will provide the experience necessary to elevate the platform for public launch

Execute Creator Community Conversion Marketing Strategy: implement strategy exponentially to funnel creators and their existing communities to the YEO! App through the offering of rewards and incentives

Compliance: review legal and regulatory considerations for a social messaging platform (if applicable)

Phase 4: Full Platform Launch and Sustainability (2 Months - $100,000 USD in XLM):

Full Platform Launch: Platform launch of YEO! To reach all audiences 

Operations: integration of distributed databases to support server resource needs

Financials: analyze and modify (if necessary) implemented revenue model to sustain long term profitability and growth

Security: allocate developer to maintain security full time

Marketing: review and enhance marketing strategy based on success of Creator Community Conversion Strategy

Additional Funding: The YEO! Team will apply for additional grants and funding from organizations that support blockchain based projects and creator engagement. Community fundraising, strategic partnerships, and potential venture capital investment are all potential opportunities with a well developed platform with a strong creator-led community and a clear revenue model poised for growth.

This roadmap provides the steps necessary to develop and launch a social messenger on Stellar with the potential to merge with existing creator communities expanding the reach and use of Stellar on a global scale.

Product & Architecture

YEO! Your Eyes Only: Social Messenger on Stellar

Product: YEO! is a user-friendly, Web3 social messenger built on the Stellar blockchain.

Problem: Traditional social media platforms often lack the tools for creator control, inexpensive multi-currency payments, embedded content, and enhanced follower engagement

Solution: YEO! leverages Stellar's decentralization and low cost transaction fee to offer:

  • Creator Control: Creators manage content and product page details, create groups, and                                           enable access settings for followers (public/private engagement)
  • Embedded Content: Stellar wallet structure allows creators to embed content and products directly on their webpages 
  • Multi-currency Payments: Stellar’s anchor network enables creators to receive direct, secure payments in multiple currencies
  • Enhanced Follower Engagement: followers empower creators with fair compensation using Stellar’s low cost transactions allowing creators to reduce the 8-12% costs associated with using other platforms

Target Audience:

Content creators (athletes, artists, musicians, filmmakers, corporations, etc.)

Companies wanting to improve conversion

Followers wanting to engage deeply with their favorite creators

Non-profit organizations and charities

Crypto users looking for utility 

Creator Integration: Creators provide content and products for purchase on platform; followers engage with creators directly on the same social media site and webpage they are on

Stellar Integration:

Horizon API: YEO! interacts with the Stellar network through Horizon API calls to:

Create a a new wallet for each creator and follower account

Enable followers to send payments directly to the creator wallet (using Stellar lumens or any currency available via the Stellar Network).

Track and monitor transactions on the Stellar ledger.

Create multi-signature accounts and policies for creator and follower groups.

Custom Tokens: YEO! Uses custom tokens issued on Stellar to: 

Enhance follower engagement with their creator of choice

Participate in creator community specific messaging and offerings 

Receive access to exclusive content

SEP Integrations: YEO! integrates with SEP-0001 (Payments) to:

Allow followers to participate and purchase using their Stellar wallets.

Enables the sending of direct messages to creators and other users

Why Stellar?

Stellar's fast, scalable transactions enable immediate payouts.

Stellar’s security features ensure the creator receives funds.

Stellar’s Anchors enable multi-currency payments for followers.

Deliverables List

Deliverables List

Project Duration: 1.5 Months (6 Weeks)

Total Requested Budget: $50,000 USD in XLM

Deliverables:

[Deliverable 1] 

Minimum Viable Product (40% of Budget - $20,000 USD in XLM)

Brief Description: A fully functioning web application and chrome extension integrated into web pages showcasing core functionalities:

Every profile with a wallet address and key pair

Website authentication by key pair 

Pin code and passcode for security

Recover account and forgot passcode 

Send messages to any wallet

Plain text private messenger

Vanity user names and IDs

Send payments to any wallet

Add existing wallet to profile 

How to Measure Completion: Success is determined by a users ability to create an account, view wallet information, add a wallet, recover account, send payment, send message, and choose a vanity user name during testing 

Estimated Completion Date: Week 2 (2 weeks after project begins)

Budget Breakdown:

Development: $15,000 USD in XLM (covers developer time)

Testing Tools & Infrastructure: $2,500 USD in XLM (covers costs of servers and testing)

User Testing Incentives: $2,500 USD in XLM (covers minimum account balances for user created wallets and rewards)

[Deliverable 2] User and Creator Content and Product Extension (25% of Budget - $12,500 USD in XLM)

Brief Description:

Develop and implement creator specific features to enhance engagement and provide the platform for revenue:

Ability for users and creators to build groups

Public Post feed 

Creators have direct access to follower list

Search and find feature

Pay to enhance posts and messages to creators

Earn when you are first to interact with a web page mapping the internet with wallets

Creators receive payments from enhanced posts and product sales

Creator manager access for adding products

Creator Anti-SPAM Privacy Settings

How to Measure Completion: Success is determined by the ability to add products, make groups, search messages, earn for actions, create posts, access follower lists, and establish anti-SPAM settings in testing

Estimated Completion Date: Week 4 (4 weeks after project begins)

Budget Breakdown:

Development: $10,000 USD in XLM (covers developer time)

Creator Testing Incentives: $2,500 USD in XLM (covers minimum account balances for user created wallets and rewards)

[Deliverable 3] User Interface and User Experience Design and Project Documentation Completion (15% of Budget - $7,500 USD in XLM)

Brief Description:

Intuitive user interface (UI) designed to be user friendly for creators and followers

User Experience (UX) enhanced to be familiar and minimal for creators and followers

Project Documentation completed showing technical architecture, distributed data storage, and project roadmap

How to measure completion: Success is determined by a users ability to easily navigate the web app and interact with their favorite creators on the creator’s pages without clicking through to other pages along with a project document detailing functionality.  

Estimated Completion Date: Week 6 (6 weeks after project start)

Budget Breakdown:

Technical Documentation: $2,500 USD in XLM (covers technical writer fees for documentation)

UI/UX Design: $5,000 USD in XLM (covers costs of UI/UX design development)

[Deliverable 4] Creator Community Conversion Strategy (20% of Budget - $10,000 USD in XLM)

Brief Description:

Marketing strategy developed to engage creators and their communities

Implement Creator Community Conversion Strategy incentivizing creators to communicate with their followers using the YEO! platform

Market creator services with lower transaction costs

Communicate platform positives within the Stellar community and Discord 

How to Measure Completion: Success determined by having a comprehensive documented marketing strategy to provide an avenue for creators to engage their communities on the YEO! platform with traction from both familiar Stellar users and non Stellar users. 

Estimated Completion Date: Ongoing throughout the project (starts when project begins)

Budget Breakdown:

Creator Community Conversion Rewards: $10,000 USD in XLM (covers costs of marketing strategy documentation and creator community rewards)

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