Hannah
arnob.dev
joseurquiza
Section
Product & Architecture
Explore, Collect, & Win: Wadzzo is an innovative geolocation-based rewards app designed to inspire action, foster adventure, and create meaningful connections worldwide. Our platform addresses the modern-day challenge of engaging and incentivizing an audience with organizations located around them by transforming everyday exploration into exciting treasure hunts and rewarding experiences.
Wadzzo is a mobile application that allows organizations to place digital items, such as virtual tokens or prizes, at specific geo locations around the world. Users can collect these items in the Wadzzo app by physically visiting the designated pin location, collecting it through the app, then redeeming it for real rewards, information, and experiences. Users can look at the map within the Wadzzo app to see where prizes are placed around them, as well as what organization placed it and a pin description of what it is. Users can view what pins have been collected in their wallet in order to redeem their reward from it, and certain user activity within the app such as collecting any organizations digital pin earns users a Wadzzo token, a digital currency exclusive to Wadzzo that can be redeemed in our Marketplace for exclusive prizes from user’s favorite brands and organizations as an incentive for taking action, as well as where users can exchange digital assets with each other.
When users sign up for Wadzzo, a digital wallet powered by Stellar is automatically created for them, providing a secure digital wallet for storing collected items and rewards from Wadzzo. The app works by placing digital items at specific geographical locations, which are then visible to users within the app. Users then must physically visit the designated locations to collect the digital items through the app, and receive them directly into their wallet. Users can redeem collected items for real-world rewards, such as discounts, prizes, or exclusive experiences, facilitated through the integration with the Stellar network for secure and efficient transactions. By leveraging the Stellar blockchain technology, Wadzzo ensures seamless and transparent transactions, enhances user security and privacy, and enables the seamless exchange of digital assets between users and organizations in the Marketplace.
Wadzzo addresses the issue of declining engagement with organizations, brands, and municipalities by offering an interactive and gamified experience that encourages users to explore their surroundings actively and engage with organizations. The app provides organizations with a unique opportunity to directly incentivize and reward desired behaviors from their audience, such as visiting physical locations, participating in events, or engaging with branded content at a relevant location. Wadzzo fosters community engagement by connecting users through shared experiences of discovery and reward, creating a sense of excitement and loyalty between users and organizations. Wadzzo also is creating a following mode for users, where only the organizations you follow will show up on your map, creating a stronger sense of connection and importance of the organization itself for users.
Wadzzo gamifies exploring the world by turning it into a treasure hunt, where users are motivated to seek out and collect digital items placed by organizations at relevant locations, such as an item only being available to collect at an organization’s storefront. By offering incentives for collecting digital items, Wadzzo encourages users to take action and engage with the app, driving participation and loyalty towards their favorite brands. Users can share their experiences, engage with organizations at their geolocation, and explore with friends, creating a sense of community. By allowing organizations to create pins that appeal directly to their audience, it creates a sense of connection between the brand and user by making the interaction with the brand not only fun, but a valuable experience to that specific audience.
In this way, Wadzzo is innovative to the world of marketing in that it drives an audience to a set location by immediately rewarding them with a fun experience, as well as a digital asset. On the consumer end, Wadzzo encourages consumer interactions with organizations in a way that combats boredom by creating an interactive way to explore the world around you while being rewarded for it. Wadzzo allows users to see all pins placed around the world on our digital map, where users looking for a new adventure can discover any active Wadzzo campaigns to get involved in. By drawing users to set locations, Wadzzo encourages users to explore new areas, events, or organizations they may not otherwise know about, paving a fun new way for technology to drive users to the brands.
For organizations, Wadzzo gives them an innovative new way to reach their audience and drive foot traffic to important locations and events, such as a brick and mortar storefront or increasing the attendance of a community event. Wadzzo’s innovative interface allows organizations to reach and reward their audience directly without having to use extra resources such as requiring someone physically present to attend to users’ needs, but still drawing out their audience by offering them an incentive for exploring the organization’s location.
Features of the Wadzzo app include our interactive map, that users can explore to locate pins around them that they might be interested in collecting. Items collected can also be set by organizations to either automatically collect to a user’s wallet when within a close proximity of the digital item, or set as a manual collection where users must open our augmented reality (AR) function in app and press our collect button after finding the item in the AR interface. This allows for organizations to require more or less effort to collect certain pins, such as a business may allow automatic collection of a digital coupon to their store to encourage everyone to collect it, but may require the manual collection of a free exclusive giveaway item.
The Wadzzo app changes the way that people engage with the world around them, revolutionizing the way that organizations can market and create experiences for their audience. With Wadzzo, there’s no limit to the experiences, rewards, and assets that organizations can set for discovery in the world around us.
Technical Architecture Doc
Project URL
Code URL
Video URL
Pitch Deck URL
Project Categories
Project Type [If End-User Applications]
Section
Requested Budget in USD ($)
Total Expected Roadmap
Total Expected Roadmap for Wadzzo Development
Complete
Quarter 1: Foundation Building
- Develop the core functionalities of WadzzoAR and the Asset Viewer.
- Begin basic marketplace development.
Future
Quarter 2: Marketplace and Ecosystem Expansion
- Finalize the Wadzzo Marketplace with full transaction capabilities.
- Expand AR functionalities and user interactions.
- Start early marketing campaigns to attract new brands and users.
- Estimated Costs: $50,000 for completion of marketplace features, marketing initiatives, and staff expansion.
Quarter 3: User Growth and Engagement
- Implement user acquisition strategies, partnerships, and brand onboarding.
- Optimize app performance and user experience based on feedback.
- Estimated Costs: $50,000 for marketing, partnership development, and operational costs.
Quarter 4: Monetization and Scaling
- Introduce premium features and begin monetization of the marketplace.
- Scale infrastructure to support a growing user base and transaction volume.
- Estimated Costs: $50,000 for scaling operations, advanced feature development, and further market expansion.
Year 2, Quarter 1: Revenue and Community Building
- Focus on community engagement and retention.
- Increase marketplace transactions and revenue streams.
- Estimated Costs: $50,000 for community initiatives, advanced marketing campaigns, and additional feature rollouts.
Year 2, Quarter 2 and Beyond: Sustained Growth and New Ventures
- Explore additional revenue channels such as data services, analytics, and B2B features.
- Expand the brand globally and explore new market opportunities.
- Estimated Costs: $150,000+ for global expansion, new product development, and diversification of revenue sources.
Total Funding Needed Through Year 2, Quarter 2: $350,000
This amount covers the full development and deployment of the Wadzzo app, marketplace establishment, user base growth, monetization, scaling operations, and initial stages of global expansion.
Post-Launch Sustainability:
Beyond the initial funding, revenue from the marketplace transactions, premium features, and strategic partnerships will sustain the operational and development costs of Wadzzo. We aim for the app to be self-sustaining by the end of Year 2, Quarter 2, with a diverse revenue model and a robust user community.
Section
Public Entity Name
Entity Description
Team bio
Roger Williams is the backbone of our operational logistics, owning a signage company that grants us unlimited access to signage and printing services, critical for marketing and real-world integration of the Wadzzo experience.
Hannah Rosenbaum excels as our Community Manager, harnessing her skills in communication and community engagement to ensure our user base stays connected and informed.
LinkedIn: https://www.linkedin.com/in/hrosenbaum/
Jose Urquiza leads our technology strategy with a clear vision: to transform Wadzzo into a global rewards system that not only delights fans but also drives action for meaningful causes. With expertise in technology, user support, and a background in touring and music production, he's uniquely equipped to build engaging user experiences that resonate on a global scale. His approach is to leverage augmented reality to connect users with content that rewards, inspires, and activates our community. Under his guidance, Wadzzo is evolving into a platform that empowers users to make an impact.
LinkedIn: https://www.linkedin.com/in/joseurquiza/
Arnob Dey is a skilled blockchain developer who has been instrumental in building Wadzzo's secure and scalable foundation. He has a proven track record, having worked on successful Stellar network projects like NUNA Gallery and the first-ever NFT-based education show on Stellar, the JPEG DAO Workshop. Arnob's expertise and experience make him a crucial asset to the Wadzzo team, positioning him for continued success in the industry.
LinkedIn: https://www.linkedin.com/in/arnob016/
Md. Zonaid is a versatile software engineer adept at building exceptional digital experiences and Unity projects. He has developed an interactive study platform and possesses expertise in a wide range of technologies, including TypeScript, React, Next.js, Python, Django, Java, and Flutter (Dart). Notably, Md. Zonaid has showcased his technical prowess by creating his own compiler, ihLang, using Context-Free Grammars (CFG), cementing his deep understanding of programming languages and compilers.
Anders Johnsson joins the Wadzzo advisory board with a wealth of experience as a seasoned sales and business leader. With 25 years under his belt driving revenue growth, particularly in ed-tech and burgeoning companies, Anders brings a robust track record of success. As a two-time co-founder and four-time SVP of Sales, his extensive knowledge in SaaS, legal markets, and consultative sales processes will be pivotal in propelling Wadzzo's market reach. Specializing in startups, U.S. market entry, sales team revitalization, and scaling sales operations, he is poised to elevate Wadzzo's presence and performance in the industry.
LinkedIn: https://www.linkedin.com/in/andersj/
Existing, Significant and Active Userbase?
User Engagement During Campaigns: During the beta campaigns, users actively participated in collecting digital tokens and accessing various unlockables and prizes. This engagement demonstrated the practical use of Stellar's technology for digital asset management and incentive-based activities. Our users actively collected digital assets and then viewed their collections within the app, engaging with the content and rewards we offered.
Deliverables List
[Deliverable 1]
WadzzoAR, Marketplace, and Asset Viewer
Develop the WadzzoAR system, which is the core AR application for the Wadzzo ecosystem.
- Measurement: Successful deployment and testing of the WadzzoAR system.
- Estimated Completion: End of May 2024
- Cost: $12,000 (Includes developing the Unity app)
[Deliverable 2]
Establish the Wadzzo Marketplace base, which will serve as the platform for buying and selling digital assets.
- Measurement: Functional Wadzzo Marketplace launched and integrated with the ecosystem.
- Estimated Completion: End of May 2024
- Cost: $12,000 (Includes marketplace development with Action Auth)
[Deliverable 3]
Build the Wadzzo Asset Viewer, which will allow users to manage and view their collected digital assets.
- Measurement: Fully functional Asset Viewer integrated with the Wadzzo ecosystem.
- Estimated Completion: End of May 2024
- Cost: $9,000 (Includes wallet viewer development and NFT with Pinata implementation)
[Deliverable 4]
Introduce the AR app to the user base, in-app tutorials, ensuring a smooth onboarding process and initial user engagement.
- Measurement: Successful onboarding of initial user base and engagement metrics.
- Estimated Completion: End of May 2024
- Cost: $4,000 (Includes project model/layout with tokenomics model)
[Deliverable 5]
UI/UX Design for All Stage 1 Platforms: $3,000