We launched our first content in December 2021: https://haciendostellar.com/la-historia-de-2021/ Since then, we've been gradually growing with micro-plans of 4-5 months of work.

In the next 4-month work plan we will put a dedicated team to meet the following deliverables:

Delivery 1: Educational Contents (Dev)

• Editing classes in Stellar & Soroban
• Available on our YouTube channel
• 2 new contents per month / Total: 8 contents in 4 months
• Budget: $300 per video / Total 8 videos: $2,400
   

Delivery 2: Educational Contents (Marketing)

• Digital marketing classes for Blockchain projects
• Available on our YouTube channel
• 3 new contents per month / Total: 12 contents in 4 months
• Budget: $1,000 per video / Total 12 videos: $12,000
   

Delivery 3: Instagram Contents 

• Social media content (Instagram)
• Available on our Instagram account
• 8 new contents per month / Total: 32 contents in 4 months
• Budget: $300 per post / Total 64 contents: $9,600
   

Delivery 4: Community Management 

• Community Management (Instagram, YouTube, Discord)
• Contactable through our channels
• Part-time for 4 months
• Budget: $750 per month / Total 4 months: $3,000
   

Delivery 5: Ads Campaign

• Promotional campaigns
• We will share the campaign results monthly on our website
• 2 ads per month / Total: 8 campaigns in 4 months
• Budget: $150 per ad / Total 8  ads: $1,200

Haciendo Stellar

• SCF Link: https://communityfund.stellar.org/project/haciendo-stellar
• Total awarded: 56k
• Submisions: 2
• Project Link: https://haciendostellar.co

Stage 0 (without SCF awards)

In the initial stage of the project, we focused on two things:

• Creating content: We created a blog at https://haciendostellar.com/old/ where we translated more than 150 Stellar contents into Spanish.
• Building a community: We established a Discord channel https://discord.gg/3StMXdjGt3 with more than 60 community members.
   

Stage 1 

In the first stage with the help of SCF, we upgraded the project with a focus on social marketing:

• Continued adding content to the blog (+20)
• Kept building the community, even participating in the Meridian in Madrid (where we engaged with the community at and outside the event)
• Performed a full rebranding of the project https://t.ly/5S8Lk
• Activated communication on social networks, mainly on Instagram https://www.instagram.com/haciendostellar/ with more than 1,000 followers
   

Stage 2

In the second stage, after analyzing the results of the first, we focused on social networks, with content for two audiences:

• General Blockchain content: for all types of users, inviting those interested in the topic to get involved in the blockchain world with Stellar. In this case, we boosted our Instagram channel with 1 to 2 weekly news carousels + interactive Stories with users https://www.instagram.com/haciendostellar/ (In total more than 40+ contents)
• Educational content for developers: we created content especially focused on developers, creating content that teaches the basic concepts for developing a solution in Stellar & Soroban. We made 16 classes that you can see here, https://shorturl.at/hjsuT, and activated our YouTube channel https://www.youtube.com/@haciendostellar where we have started to share them.

We are a communication and content platform designed to empower the Stellar community in the Latin American and Spanish-speaking regions.

Our idea is simple: to make Stellar the best choice in the community. Our goal is to strengthen the Spanish-speaking community, with a focus on Latin America, as one of the regions where we believe the community most needs solutions like Stellar for greater transparency and integration into the world. At the same time, it is one of the regions with the highest adoption in the crypto world (Venezuela, Argentina, Spain, Brazil, Colombia, Mexico among the 20 countries with the highest crypto adoption) and also with a lot of entrepreneurial spirit (with hundreds of blockchain projects, startups, and unicorns), making Stellar the perfect partner for those looking to innovate through blockchain and smart contracts.

Our plan, after our Stage 0, Stage 1, and Stage 2 where we have started to build our community, we have learned and strengthened many concepts. Our plan is to consolidate our current journey and focus the new stage 3 on a specific objective: to attract new projects for Stellar.

Stage 3: Focus on Blockchain Creators

In the next stage, after analyzing the results, we've decided to focus primarily on developers, entrepreneurs, and blockchain project creators. Why? Because they are the ones who can truly appreciate our content and easily grasp the unique value of Stellar. How will we do it? Our next mission is to conquer YouTube, focusing on the developer community and targeting blockchain project creators.

• Educational content on YOUTUBE: This becomes our main channel to develop, with targeted content for creating and scaling blockchain projects with Stellar and Soroban. Many YouTube channels achieve significant visibility, and we see this as a key platform for the strong growth of our community and content offerings. At this stage, we'll expand our focus beyond development to include areas like business, marketing, design, and communication.
  
  For this, one strategy is - in addition to promoting content through our channels, digital campaigns, and BTL actions - to try creating partnerships with educational centers, venture capitals, and other institutions that can gather profiles of entrepreneurs and developers interested in our content.
  
  For development content, we will continue to rely on the support of Argentina Programa, a development school in Argentina, which has created the current content. We already have videos created, which need to be edited and uploaded to our YouTube channel.
  
  Marketing content will be newly created to complement the information and education of projects; not only developing them but also knowing how to communicate and sustain them over time. These marketing contents will be led by our own team, which has experience in digital marketing education, being a digital marketing teacher at institutions like Digital House, Esden, Coderhouse for over 7 years, supporting ads for 100 students.
  
  We have already created these videos for developer education; some are already available online, and others are being edited for upload to YouTube. (You can see them at https://shorturl.at/bCRSY / https://www.youtube.com/@haciendostellar)
  • Stellar Classic - Class 1: Introduction to Blockchain Technology (online)
  • Stellar Classic - Class 2: Introduction to Stellar (online)
  • Stellar Classic - Class 3: Introduction to Payments in Stellar (online)
  • Stellar Classic - Class 4: Accounts in Stellar
  • Stellar Classic - Class 5: Assets
  • Stellar Classic - Class 6: Transactions
  • Stellar Classic - Class 7: Laboratory
  • Stellar Classic - Class 8: How to Create a Faucet
  • Stellar Classic - Class 9: Receiving and Sending Payments
  • Stellar Classic - Class 10: Assets, Flags, and Clawback
  • Stellar Classic - Class 11: How to Implement Simple Signer
  • Stellar Classic - Class 12: Pay Payments - Order Books
  • Stellar Classic - Class 13: How to Implement Stellar Wallets Kit
  • Stellar Classic - Class 14: How to Pay for Others' Transactions Using Fee-Bump
  • Stellar Classic - Class 15: Multisig
  • Stellar Classic - Class 16: How to Create Integration Tests Using Github

For the marketing content, these are the first pieces we'll create to provide a solid foundation for entrepreneurs/developers in digital marketing:

• Stellar & Blockchain MKT - Class 1: Introduction to Digital Marketing
• Stellar & Blockchain MKT - Class 2: Branding for Startups
• Stellar & Blockchain MKT - Class 3: Marketing Plan for Startups
• Stellar & Blockchain MKT - Class 5: Social Media & Content for Startups
• Stellar & Blockchain MKT - Class 6: Websites & Landings for Startups
• Stellar & Blockchain MKT - Class 7: Social Media Optimization for Startups
• Stellar & Blockchain MKT - Class 8: How to Create a Campaign on Facebook?
• Stellar & Blockchain MKT - Class 9: How to Create a Campaign on Google & YouTube?
• Stellar & Blockchain MKT - Class 10: How to Create a Campaign on LinkedIn?
• Stellar & Blockchain MKT - Class 11: Communities on Discord, Telegram, and Others
• Stellar & Blockchain MKT - Class 12: Email Marketing & Newsletter

* In addition to the classes, we'll share specific tips such as how to create a good subject line for email marketing, free design tools (Canva, GPT, etc.).

Content & General Community: Continue communicating on our Instagram and Discord channels, with content and updates from both the educational content on YouTube and the current content on news, events, etc.

Our community's a strong base for more growth
 

• Instagram: Over 1,600 followers
   
• Discord: More than 60 members

• Website: Over 500 visitors per month

• YouTube: Over 250 subscribers (recently launched!!)

Fede Perez Jacomet

Director

https://www.linkedin.com/in/fedeperezjacomet/

Miguel Rienzi

Advisor

https://www.linkedin.com/in/kelocc/

Marco Juncadella

Advisor

https://www.linkedin.com/in/marco-juncadella-hohenlohe-35b35560/

Caviar

Digital Marketing Agency

www.grupocaviar.com

Sprinit

www.getsprinit.com

Design Agency

Immigrant
www.immigrant.com.ar

Creative Agency

Plus: Contents on-demand
Argentina Programa & Digital House / Coderhouse Team