Shoot.Cash App is a digital wallet designed to manage, store, and transfer both cryptocurrencies and fiat currencies, as well as Real World Assets (RWAs).

Problem Solving & Benefits:

The market gap exists in the form of inefficient, costly, and time-consuming cross-border financial transactions prevalent in developing Asian countries. Traditional financial institutions in these regions often impose high fees, exhibit slow processing times, and may lack the desired level of security and stability, making monetary transfers a hassle. This is especially cumbersome for both individuals and small enterprises looking to engage in crypto, fiat, or Real World Asset transactions. The fragmentation between crypto and traditional fiat systems further exacerbates the issue.

By bridging this gap, Shoot.Cash aims to provide a singular, robust platform that facilitates swift, secure, and cost-effective transactions across different types of assets, fostering financial inclusivity and opening up new economic opportunities in these developing markets.

How it Works & Technology Utilization:

Shoot.Cash stands apart by amalgamating the ease of mobile payments with the diversified asset transfer capability, including fiat, cryptocurrencies, and Real World Assets. By leveraging Stellar protocol and Soroban smart contracts, it aims to provide a one-stop solution that addresses the high fees of traditional banks, the crypto-fiat transaction gap of major and local payment apps, and the fiat transaction limitations of crypto exchanges. This holistic approach towards facilitating a seamless, secure, and cost-effective cross-border transaction ecosystem positions Shoot.Cash uniquely in a competitive market.

2024 May: Prototype

2024 Jul: MVP v.1

2024 Oct: Platform launch

Jesse Xie

LinkedIn

Web3 and Web2 Architect, Innovator

Palo Alto, California, United States and Hong Kong

Driving Innovation in Web3 and Web2

Summary

I am a versatile architect, leader, and innovator with a broad range of experience spanning the realms of Web3 and Web2 technologies. My passion lies in architecting and building large-scale distributed systems that bridge the old and the new, connecting the traditional web with the revolutionary potential of blockchain.

Web3 Pioneer

At Protocol Labs, I lead the charge in architecting the future of Web3, revolutionizing the internet as we know it. My extensive experience in Web2 technologies and expertise in areas such as data, machine learning, and consumer-facing products enable me to drive innovation at the intersection of these two worlds.

• Spearheading the development of cutting-edge Web3 infrastructure to revolutionize the internet.
• Designing robust Web3 solutions while optimizing and enhancing Web2 systems.
• Pushing the boundaries of decentralized, secure, and interconnected web technologies.
• Bridging the gap between the current digital landscape and the evolving Web3 frontier.

My mission is to ensure individuals and organizations can thrive in a digital world that seamlessly combines the best of Web3 and Web2 technologies.

Web2 Expert

Before I all in Web3, I worked for multiple well-known companies

• Tinder (Oct 2019 - Feb 2022) - Head of Data and MachineLearning Infrastructure
• Nauto (Sep 2017 - Nov 2018) - Company Architect
• Houzz (Jul 2013 - Sep 2017) - Company Architect/Manager
• Baidu USA LLC (Jul 2012 - Jul 2013) - Sr. Architect
• Microsoft (Jun 2005 - Jul 2011) - Senior Software Developer/Lead

Vincent Liang

LinkedIn

Tech entrepreneur, Business Innovator

San Jose*, California, United States, and Hong Kong*

Bridging the cutting-edgy technology into actual business

Summary

I am a global tech entrepreneur, and a business-product builder, with passions and skills in creating multi-regional company and product visions, devising business strategies, and driving monthly growth of over 10% have been key to my success as a business innovator, especially in Payment, e-Commerce, Web3, Smart Contracts, and AI.

As a payment startup founder

I founded a cross-border payment startup providing a website and mobile app to help consumers in Hong Kong, Taiwan, Singapore, India, and the US to top up Alipay to buy goods from mainland China's online shopping websites:

• Successfully building a consumer-facing payments gateway that reduced checkout time from hours to 10 seconds, with advanced KYC features
• The first agency to sell Alipay Top-up Credits online in Hong Kong, facilitating our users to buy China’s products seamlessly
• Gaining 150K online members and generating $30 million annual GMV in Hong Kong and Taiwan
• Managing cross-functional teams across 5 regions, including development, marketing, servicing, and logistics

Founded a certified high-tech company

As a certified high-tech company and a qualified vendor of IBM and Microsoft in China, I lead my cross-functional team in delivering enterprise software solutions for Global 500 companies:

• Successfully managing the SaaS ERP product that was sold to 1,000 Taobao.com merchants (NYSE: BABA)
• Delivering end-to-end software products that served over 5,000 employees of China Mobile (HKG: 0941)
• Creating a financial services community on the web and mobile, which gained 1 million users for China Merchants Bank (SHA: 600036)

Eric See 
Former Media Producer, Former Fund Manager, Web3 and Web2 Startup Founder and Investor, focus on Fintech/Payment/Crypto 
 
Passionate about the payment industry, I have dedicated my career to this sector and its continuous evolution. My expertise lies in serving clients ranging from global sports giants with billions in annual revenue to cross-border e-commerce platforms, Amazon sellers, gaming companies, and live streaming platforms. 
 
In recent years, the rapid rise of Web3 has sparked my interest and presented new technological transformations and opportunities within the payment industry. This has driven me to actively immerse myself in and deeply engage with the Web3 and crypto space. I have personally been involved in the founding and operations of a Web3 company based in Singapore, which garnered positive user feedback in Japan. 
 
I have actively participated in the startup ecosystem as a partner of two venture capital firms. With a focus on private equity investment and financing services, I have facilitated successful equity financing for over 20 outstanding enterprises. Additionally, my experience extends to being an Investment Director at CITIC Fund Management Co., Ltd., where I specialized in environmental and sports M&A funds. 
 
My diverse background includes working as a producer for NBA Entertainment in the United States, as well as undertaking significant signal production projects for events like the 2008 Beijing Olympics as a director and producer.

Activation Award - $50,000

MVP Phase 6 Weeks

Phase 1: Design and Architecture

Due Date: April 12, 2024**

Budget: $18,000

How to measure completion

• UI/UX design ready

• Prototype ready

• System Architecture:

  • Design the technical architecture and infrastructure needed for the project.

• UI/UX Design:

  • Create user interface and user experience designs.

• Technology Stack Selection:

  • Choose the programming languages, frameworks, and tools for development.

• Wire-framing and Prototyping:

  • Develop wireframes and clickable prototypes for user testing and validation.

Phase 2: Development

Due Date: April 26, 2024**

Budget: $18,000

How to measure completion

• Feature Completeness:Measure completion based on the implementation status of each feature. Ideally, all essential features should be implemented and functioning as intended.

• User Interface and Design:.Measure completion based on the implementation of core UI/UX elements, such as navigation menus, buttons, forms, and visual design elements, consistent with the project's design specifications.

• Core Feature Development:

  • User registration, OTC exchange functionality, basic compliance features, and a user-friendly interface.
  • Develop the server-side logic, APIs, and database integration.
  • Develop and implement these features iteratively, following agile development principles, to deliver incremental value and gather early feedback from stakeholders and end-users.

• User Interface (UI) and User Experience (UX) Design:

  • Collaborate with designers to create wireframes, mockups, and prototypes of the Shoot.Cash platform's UI/UX, ensuring intuitive navigation, visual appeal, and seamless user interaction across web and PWA environments.
  • Implement responsive design principles to optimize the platform's layout and usability for different screen sizes and devices, ensuring a consistent and enjoyable user experience.

Phase 3: User Testing

Due Date: May 10, 2024

Budget: $14,000

How to measure completion

• Technical Stability and Performance: Measure completion based on meeting predefined performance benchmarks and addressing any critical performance issues.

• Compliance and Security:Measure completion based on the implementation of essential compliance and security features and the platform's adherence to relevant industry standards and regulations.

• Beta Testing:

  • Implement user feedback and improvements.
  • Ensure that the MVP platform is stable, reliable, and capable of handling basic user interactions without significant bugs or errors.Conduct performance testing to assess the platform's responsiveness, load times, and scalability.
  • Implement basic compliance features and security measures necessary to protect user data and ensure regulatory compliance, such as user authentication, data encryption, and basic anti-fraud measures.
  • Embrace an iterative development approach and incorporate feedback from users, stakeholders, and early adopters to iterate on the MVP platform and address identified issues and areas for improvement.

• Documentation and Support Materials:

  • Provide basic documentation, tutorials, and support materials to help users understand how to use the MVP platform effectively.

Beta for Consumers 6 Weeks

Phase 1: Start the Business Development

Due Date: May 24, 2024

Budget:

How to measure completion

• Conversion Rate: Monitor the conversion rate of leads to customers. Calculate the percentage of leads generated through marketing efforts that ultimately become paying customers. This indicates the effectiveness of your sales and marketing strategies in attracting and persuading potential customers.

• Customer Acquisition Cost (CAC): Calculate the cost associated with acquiring each new customer. Divide the total costs incurred in marketing and sales efforts by the number of new customers acquired within a specific period. This helps evaluate the efficiency of your acquisition channels and determine the return on investment (ROI) of your marketing campaigns.

• Retention and Repeat Business: Monitor the percentage of customers who continue to use your platform over time and the frequency with which they make repeat purchases or transactions. Building strong relationships with existing customers and encouraging repeat business is essential for sustainable growth.

• Start Business Development

  • Develop a community-driven content strategy, such as a blog or newsletter, to provide updates and insights about the MVP.
  • Implement targeted marketing campaigns to attract high-quality leads.
  • Optimize landing pages and website content to encourage conversions.
  • Offer personalized demos or trials to prospects to showcase the value of your platform.
  • Provide clear calls-to-action (CTAs) and simplify the signup process to reduce friction.

• Customer Acquisition Cost (CAC)

  • Track and analyze the performance of different acquisition channels (e.g., social media ads, content marketing, referrals) to identify the most cost-effective channels.
  • Set budgets and allocate resources based on the channels that yield the lowest CAC.
  • Optimize ad campaigns for maximum ROI by refining targeting, ad creatives, and messaging.

• Feedback and Satisfaction Scores:

  • Conduct regular surveys and feedback sessions with customers to gather insights into their satisfaction levels and areas for improvement.
  • Monitor online reviews and social media mentions to identify trends in customer sentiment and address any negative feedback promptly.
  • Implement a robust customer support system with multiple channels for communication (e.g., email, chat, phone) to address customer inquiries and issues effectively.
  • Actively engage with customers on social media and community forums to build relationships and demonstrate responsiveness to their needs.

• Retention and Repeat Business:

  • Develop customer loyalty programs or rewards programs to incentivize repeat purchases and ongoing engagement with the platform.
  • Provide ongoing value through educational content, product updates, and personalized recommendations to keep customers engaged and satisfied.
  • Offer exclusive benefits or discounts for long-term customers to encourage loyalty and reduce churn.
  • Regularly communicate with customers through newsletters, product updates, and surveys to maintain engagement and gather feedback.

Phase 2: Development

Due Date: June 21, 2024

Budget:

How to measure completion

• Beta User Collaboration:

  • Track the number of features co-created with beta users.
  • Collect feedback from beta users on their satisfaction with the co-creation process.

• Updates and Releases:

  • Monitor the regularity of updates and releases.
  • Measure how well user feedback is incorporated into these updates.
  • Assess user satisfaction with the improvements made.

• Documentation:

  • Ensure technical documentation and user manuals are created.
  • Review and confirm that these documents cover all necessary information.
  • Gather feedback from developers and users about the usefulness and clarity of the documentation.

• Platform Stability and Scalability:

  • Ensure that the Shoot.Cash platform is stable, reliable, and capable of handling increasing traffic and user load as the customer base grows.
  • Implement robust monitoring and alerting systems to promptly identify and address any performance issues or downtime.
  • Continuously optimize the platform architecture and infrastructure to improve scalability and efficiency.

• Feature Development and Customization:

  • Prioritize the development of features and functionalities that address the specific needs and requirements of customers interested in building OTC exchange stores.
  • Gather feedback from customers and prospects to identify feature requests and prioritize development efforts accordingly.
  • Offer customization options and flexibility within the platform to accommodate different business models and use cases.

• Integration and Interoperability:

  • Facilitate seamless integration with third-party services, APIs, and blockchain networks to enhance the functionality and interoperability of the Shoot.Cash platform.
  • Collaborate with partners and developers to build integrations that extend the platform's capabilities and provide additional value to customers.
  • Ensure compatibility with existing systems and workflows used by customers interested in adopting Shoot.Cash for their OTC exchange stores.

• Documentation and Support:

  • Provide comprehensive documentation, tutorials, and guides to help customers understand how to use the Shoot.Cash platform effectively for building OTC exchange stores.
  • Offer responsive and knowledgeable customer support to assist customers with technical issues, questions, and implementation challenges.
  • Establish a community forum or knowledge base where customers can share insights, ask questions, and collaborate with peers and experts.

Beta for stores 20 Weeks

todo: