2024 Q1 - MVP Creation - 20% budget allocation
This phase focuses on developing the core web platform and initial courses. The budget will cover course creation, platform design, and UI implementation. This ensures a robust, scalable platform, offering high-quality educational content.
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Abstract deliverables:
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Create landing page for users enrollment from the beginning, build email list
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Initial courses creation and implementation
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Initial learning roadmaps creation and implementation
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Create Design UI and UX
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Courses enrollment implementation
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Blog Implementation
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CMS for courses and articles management
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OAuth authorization, JWT authentication implementation
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DevOps infrastructure creation on cloud services, setup CI/CD, create FE, CMS and BE deployments
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Security audit
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Success milestones:
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Completed deliverables
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Acquired over 1000 potential user emails indicating interest in our project.
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Gained initial traction with a growing user base.
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Earned endorsements from key influencers in the industry.
2024 Q2 March - Web3 Integration ( Stellar ) - 30% budget allocation
Dedicated to integrating blockchain technology for token creation, wallet integration, and transaction processing.
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Abstract deliverables:
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WalletConnect integration
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Utility token creation on Stellar
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NFT's creation on stellar
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Courses web3 integration
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Payment system integration
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Utility tokens system usage implementation in courses
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Graph protocol Subgraph creation
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Fungible Token release in DEX / CEX
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Web3 audit
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Success milestones:
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Completed deliverables
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Secured utility token acceptance on a minimum of one major exchange.
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Experienced accelerated growth through effective Web3 integration
2024 Q2-Q3 - EduFi Integration and community building - 20% budget allocation
This phase involves integrating Web3 into the course flow and implementing course completion rewards. Also this phase supports community features, like forums and live webinars, to enhance user interaction and satisfaction. Mint courses as NFT’s so they can be sold after purchase.
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Abstract deliverables:
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Rich user profile management
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Rewards system ( win and earn utility tokens, profile badges, courses )
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Learning scoreboard
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Learning Events
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NFT’s minting
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Success milestones:
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Completed deliverables
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Implemented advanced user profile management, enhancing user experience.
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Fostered user interest in reward systems, driving organic, word-of-mouth promotion.
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Hosted a successful learning event.
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Successfully minted over 10000 NFTs, demonstrating project traction.
2024 Q1-Q4 - SocialFi Expansion - 5% budget allocation
Budget allocated for developing community features such as articles, posts, polls, chat, groups, and profiles.
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Abstract deliverables:
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Polls and voting system
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Posts
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Groups
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Chats
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Profile wall
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Comments
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Share, social share implementation
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Success milestones:
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Completed deliverables
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Established over 1000 interactive polls, enhancing user engagement.
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Generated over 5000 posts, reflecting a highly active community.
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Created a minimum of 5 distinct user groups.
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Achieved significant chat usage, with over 10% of users actively participating.
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Ensured high user engagement, with at least a 3% interaction rate per view for logged-in users.
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Demonstrated growth in social sharing, setting new benchmarks.
2025 Q1 - GameFi Implementation: Implementing the "Crypto Wars" trading game and associated rewards system. - 25% budget allocation
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Abstract deliverables:
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“Crypto wars” Game creation
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Leaderboard
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Rewards for leaders
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Live events
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PvP mode creation
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Live game chat
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Success milestones:
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Completed deliverables
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Attained high game usage among 'Trader' learning roadmap participants, with at least 10% engagement.
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Achieved a high retention rate, with over 30% of users consistently engaging with the game.
2025 Q2-Q3 - Marketing and platform Expansion - SELF FUNDED
This period focuses on expanding marketing efforts with a significant budget allocated for comprehensive digital marketing campaigns. Platform functionality improvements. Ongoing budget allocation ensures that the content remains current and relevant, adapting to market changes. Also a dedicated team will work on digital marketing initiatives, leveraging SEO, social media, and influencer partnerships to build our user base.
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Abstract deliverables:
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SEO articles
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Invest into social media partnerships with influencers, marketing teams
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Achieve viral growth by using events and social media utilization
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Engage with community
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Improve existing features
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Support, bug fixing
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Success milestones:
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Successfully achieved key deliverables.
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100k monthly ACTIVE users
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5k completed courses per month
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Utility token acceptance
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1m $ turnover / month
Each phase's budget is strategically allocated to maximize the development and growth of SkillMatrix, ensuring a strong foundation and progressive expansion in the crypto education market.